Each year, Simon-Kucher brings together its employees from around the globe for the World Meeting. Over the course of five days, various conferences as well as division and regional meetings, including dinners, took place, with the grand World Meeting as the highlight. This included a social afternoon at a Spanish country estate, the World Meeting itself, and a dinner followed by a legendary after-party.  For those looking to get active, the traditional Simon-Kucher Soccer Cup – this year hosted at Real Madrid’s grounds – welcomed more than 900 participants.

 

As part of the World Meeting, the brand relaunch was unveiled in an elaborate manner and staged accordingly by us.

Another challenge was the logistics of organizing six cocktail receptions followed by dinner across 27 different venues on the first evening.